Begoña Lucena

Director, Artemis Associates

Director of the Singapore office, Begoña oversees Artemis’ operations across SE Asia and advises clients on strategic communications and reputation management. She has spent the past three years in Singapore, where she has been working with start-ups, corporates, and high-profile individuals.

Begoña has over 15 years’ experience in communications, public affairs and government relations across Spain, the UK, Brussels and Asia. A former broadcast journalist in Spain, she worked for three years as Media Advisor for the Spain’s State Secretary of the EU at the Foreign Ministry, and has also worked a media and public affairs consultant, advising global blue chips companies in energy, security and travel. Prior to move to Asia, she worked in London for seven years as Media Advisor to Miriam Gonzalez, the wife of the former Deputy Prime Minister in the UK, Nick Clegg.

Begoña has degrees in Journalism and Political Sciences and a Masters in Diplomacy and International Relations.