Bob Koppes

Head of Product & Strategy, PropertyGuru Group

With over 8 years of international experience in consulting as well as data & insights across 15 countries in 5 continents, Bob is a seasoned professional in the arts of strategy, data, and technology. At PropertyGuru, Bob is responsible for spearheading the overall planning, development, and execution of key business strategies, strategic projects, product management, data & insights, and go-to-market. Together with his team of strategic experts, product managers, and data analysts, Bob drives PropertyGuru’s mission to establish the property trust platform in Southeast Asia. 

Bob has extensive experience in formulating data-driven strategies and managing data-centric projects. He has for example led deep-dive analytics for 8 Asian publishers’ digital subscriptions, processes, and sales performance data to identify and implement strategic & operational opportunities. He has also designed the internal data monetisation strategy for a global telco that focused on increasing advertising revenues. 

Moreover, he has led strategic analysis for OTT roll-out in Sub-Saharan Africa for a global media company, as well as the development and implementation of cloud first and legacy data center consolidation strategy for a global Telco. He also spearheaded the digital video strategy for an Indonesian Telco and developed joint strategies and shared go-to-market financial model supporting merger discussions between two international multimedia companies. 

Prior to joining PropertyGuru, Bob previously served as Director of Strategy, Insights, Analysis with Liberty Global, Engagement Manager with Delta Partners and TMT Management Consultant with Accenture. 

Exceptionally passionate about data, product, and business strategies, he is an avid proponent of synthesising data-driven strategies, optimisation, and innovation. A Dutch national fluent in both Dutch and English, he holds an MBA from Johns Hopkins University (USA), a Master of Science in Politics and Government in the EU from London School of Economics and Political Science (UK), and a Bachelor of Arts in Economics and International Relations from University College Utrecht (Netherlands).