Founder & CEO, CPR Vision Management
Cameron Richards is a global marketer with over 25 years’ experience in CRM, Digital and Loyalty Marketing. He is the founder and Chief Executive Officer of CPR Vision – APAC’s Leading CRM, Digital & Loyalty Agency and 5 x Winner of the CRM & Loyalty Agency of the Year.
Cameron has been heavily engaged in building global brands and is a seasoned speaker at many regional digital / data conferences in South East Asia. Cameron was also shortlisted for the Entrepreneur of the Year Awards that honours Singapore’s Top performers.
20 years ago, Cameron decided to disrupt and deconstruct the traditional agency model with a vision to, ‘Create a company that could deliver a unique combination of wholly owned, end-to-end and cutting-edge creative, strategy powered by world class technology services and products.
Today, CPR Vision is an established player with a 20-year track record and experience and is recognised as a trusted partner & leading choice for some of the world’s largest brands across Asia, Europe and Australia.
CPR Vision was previously part of the world’s largest communications group listed on the ASX, who acquired a minority stake in 2013. Fast forward to today, CPR is now owned by the Constellation Software Group, one of the largest Vertical Market Software Groups globally, listed on the S&P/TSX 60 and ranked 8th most valuable software brand globally.
Cameron’s competitive spirit and drive is evident in both his business and personal life, he has represented Singapore & won the World Championships at the Largest Adventure/Endurance Race presented by ‘National Geographic’.
CPR Vision has also been nominated as one of the 25 best companies to work for in Asia.