Managing Director, Global Marketing & Communications, The Executive Centre
Chelsea Perino graduated with an undergraduate degree in Anthropology and Linguistics from NYU and Masters Degree in Public and Organisational Relations with a focus on digital communications and brand strategy. After a solo 4 year trip around the world, she then spent the next 4 years leading digital strategies for global brands such as Pernod Ricard and Samsung, both in New York City and Seoul, South Korea. These roles took her all over the world and involved projects such as implementing the brand communications program from the 2016 Rio de Janeiro Summer Olympics and Mobile World Congress in Barcelona.
In her most recent role based in Hong Kong, Chelsea is the head of Global Marketing for The Executive Centre, a premium flexible workspace provider with a presence in 34 cities across APAC, where she built both the marketing department and full brand strategy from scratch. Chelsea is passionate about organizational culture and believes that creating a dynamic and collaborative working experience positively affects team morale, productivity, and fosters community. She is an adjunct professor and published author, a regular guest speaker at corporate real estate and marketing industry conferences, and represents The Executive Centre on the board of CoreNet Global’s Hong Kong Chapter, is the Co-Head of the Urban Land Institute’s Women In Leadership Initiative, and is the Chair for the American Chamber of Commerce’s Women of Influence committee. She also is on the Advisory Board for the ReThink Foundation, The MarTech Summit, and The Hybrid Future project by the Leesman Index.