Assistant General Manager / Group Head of Marketing, B.S.C. Group, Chairperson, Asia MarTech Society
An award-winning marketing and brand communications strategist, Ken Ip has held a number of senior roles from corporate consulting to public affairs advisory for leading multinational and conglomerates. Ken was formerly the head of marketing at Atkins, one of the world’s largest engineering and design consultancies. He was also recently the marketing head for the 145 year-old design practice, Leigh & Orange. Currently, he is the assistant general manager and group head of marketing at B.S.C. Group, overseeing the marketing of their engineering, design, construction, wholesale and retail business, with a portfolio of over 200 lifestyle brands.
An active keynote speaker, columnist, and associate professor, Ken is a regular contributor on topics in martech, real estate and e-commerce. He is also the author of two best-selling titles, “Life Hacks” and “Growth Hacks”.
Ken is also Chairperson of the Asia MarTech Society, and sits on the Board of Advisors on various marketing associations, advising on issues to the development of the industry.