Founder & Chief Business Officer, Sunshine PR
Having been engaged in architecture and design sectors for a decade, Rita Chow started her career working for a design media and then served in a design practice responsible for branding strategies. Later, she established China’s first PR agency and design awards platform dedicated to the architect and designer community.
In the eyes of her clients, she is a branding professional who knows the most about design, and a super liaison that builds the bridge for overseas media to discover Chinese designs. Frame director Robert Thiemann calls her a “trustworthy partner” in strengthening Frame’s presence in China, and Architizer A+Awards entrusted her as an exclusive ambassador in China. With rich experience and unique insights into the industry, Rita has been frequently invited to be a jury member of international design awards, such as Architizer A+Awards, Frame Awards, and BLT Built Design Awards, etc.
“Amplify the Voice of Chinese designers, support Chinese designer brands” is the consistent mission of Rita since establishing Sunshine PR. She endeavours to deliver multi-faceted branding solutions for her clients from the perspectives of industry growth, media relations and market promotion, to find the most appropriate way to tell the story of Oriental thinking and design projects, and to build a dialogue mechanism between Chinese designs and the global design community.
Since 2015, Rita has served more than 200 clients, ranging from listed companies to independent design studios in a wide range of design fields including architecture, interior, landscape, lighting and products. She has supported and witnessed a great many emerging Chinese design practices such as ARCHSTUDIO, X+LIVING and CUN DESIGN growing into an important Chinese design force. Besides, Rita has cooperated with well-known international magazines like d+a and Condé Nast Traveller on several special features on Chinese designs, and completed a one-month architecture trip in China with architecture critic Michael Webb in 2019.