Head of Marketing, Communications & Digital, Asia Pacific, Knight Frank
Wendy McEwan is the APAC head of marketing, communications and digital at Knight Frank, a commercial and residential property consultancy founded in London in 1896. In her role, Wendy is focused on leveraging Knight Frank’s outstanding client service and long-term relationships to deliver connected customer experiences across service lines and regional markets.
Since joining the digital media industry in 1999, Wendy has developed extensive experience building, leading and advising businesses on delivering growth through digital transformation, talent and change management. Wendy spent 14 years at CBS Interactive, first leading Australia and then moving to Singapore as VP of APAC in 2010. This experience gave her a solid foundation in managing emerging talent, building audiences through digital content, scaling growth and adapting to change. From there, as a consultant and advisor, Wendy explored advertising technology, social networks and influencer marketing. Recognising customer experience as the growth engine for modern business, Wendy then joined Oracle to deepen her knowledge of the software tools available to business to enable smarter customer and employee experiences.
Wendy strives to keep learning through industry engagement, participating in over twenty events per year as curator, speaker, moderator or panellist, serving as a board member of The Marketing Society SEA and as founder and curator of SWIMMA, an invitation-only learning network for senior women in marketing, media and advertising.