Elevating user experience through the power of humanised design

The potential of human-centred design in a digitally evolving world is unleashed with the help of tailored solutions and emotional bonds

Design principles increasingly draw from psychology to create user-friendly interfaces. PavelVinnik/Shutterstock

Humanised design, also known as human-centred design, is a process that tailors products and services to human needs and preferences. According to development and design agency Innovolo Group, it focuses on creating user-friendly interfaces, consistent user experiences, and valuable content. Rooted in psychology and behaviour understanding, it uses emotional design, user experience (UX) enhancement, and design thinking to craft innovative solutions.

Emotional design recognizes human emotions in decision-making, designing products that evoke positive feelings. UX design ensures ease, intuitiveness, and enjoyment in product use. Design thinking, a problem-solving approach based on empathy and experimentation, aligns with humanised design.

Benefits of humanised design include heightened user satisfaction, loyalty, and increased sales. To implement this approach effectively, empathise with users through research, adopt creativity in problem-solving, iterate designs based on user feedback, prioritise simplicity and cross-device compatibility, and infuse enjoyment and visual appeal.

By adhering to these guidelines, businesses can create user-centric products and services, fostering satisfaction, loyalty, and sales growth.

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Smart assistants like Alexa, Siri, and Google have become integral parts of our lives, offering diverse functionalities from music playback to answering philosophical questions. These AI-driven companions, as reported by knowledge-sharing site Medium, are evolving beyond mere utility, sparking emotional connections and playing a substantial role in our homes and relationships. As technology becomes more accessible, companies like Google, Apple, and Amazon are focusing on humanising their products. Design principles increasingly draw from psychology to create user-friendly interfaces that elicit positive emotional responses.

Anthropomorphism, attributing human characteristics to non-human entities, is a driving force. Emotional design, rooted in psychology, transforms functional products into memorable experiences. Personalization, relatable visuals, positive surprises, conversational interfaces, humour, storytelling, and micro-interactions are key techniques.

Brands are adopting human-like qualities to connect with users. Movies like “Big Hero 6” and car brands like MG Hector humanise their products. Apple, with its Macintosh, demonstrated early success in imbuing technology with personality. The future involves even smarter, context-aware devices that respond to user emotions, driven by affective computing.

Designers must understand users as more than consumers and incorporate the human touch into digital solutions. Trust and approachability are crucial for a successful human-computer interaction. As the digital revolution continues, balancing innovation with humanity will maintain customer loyalty and product success in the digital age.

The Property Report editors wrote this article. For more information, email: [email protected].