News roundup on AI and data centres

For PropertyGuru’s news roundup, we focus on artificial intelligence (AI) stories. AI, liquid cooling, and sustainability are emerging as pivotal factors as data centres evolve to accommodate growing demands. In other reports, Asia-Pacific marketers are raising concerns about AI-driven ad fraud wasting their marketing budgets. Lastly, global data centres remain optimistic about AI-driven growth despite challenges related to energy consumption.

AI, liquid cooling, and sustainability remain key to the future of data centres

As data centres evolve to accommodate growing demands, AI, liquid cooling, and sustainability are emerging as pivotal factors. According to IT News Asia, these advancements aim to improve energy efficiency and reduce carbon footprints. Liquid cooling systems, in particular, are gaining traction for their ability to manage heat more effectively than traditional methods. Industry experts also highlight AI’s role in optimising operations and monitoring energy usage, ensuring that data centres remain resilient and future-ready.

AI-driven ad fraud worries Asia-Pacific marketers

Asia-Pacific marketers are raising concerns about AI-driven ad fraud, reports BusinessWorld. The sophisticated use of AI tools has enabled fraudsters to manipulate digital advertising, leading to billions in losses. With ad fraud accounting for a significant portion of wasted marketing budgets, brands are urging the adoption of advanced fraud detection technologies. Experts say collaboration between industry players and regulatory bodies is essential to tackle this growing issue effectively.

Global data centres optimistic about AI growth despite power concerns

Despite challenges related to energy consumption, global data centres remain optimistic about AI-driven growth. DataCenterNews Asia highlights how advancements in AI are expected to drive innovations across sectors, increasing the demand for efficient data management. However, rising power requirements pose significant hurdles, prompting calls for greener energy solutions. Stakeholders are optimistic that ongoing investments in renewable energy and energy-efficient technologies will address these concerns.

The Property Report editors wrote this article. For more information, email: [email protected].