The digitalisation of real estate
Technology makes the sector more efficient and accessible

The world is moving more fast-paced as technology advances, and different sectors have been trying to use these advances to their advantage. Real estate consultancy Dubai Housing revealed that technology plays a significant role in Dubai’s real estate industry, from the property management to the actual sales and marketing, since all aspects are now digitalised.
The digitalisation of the sector keeps important documents centralised, making it easier for companies to manage their property portfolios both locally and internationally. It also makes digital marketing a more feasible option with easy access to digital marketing tools, social media marketing, and search engine optimization.
Professionals Collective, a real estate professionals hub, reported that technology has been changing real estate in several ways, such as through virtual tours – the most prominent of technology’s effect on the sector – that allows property seekers to view projects more efficiently from the comfort of where they reside. Drones and 3D imaging help with virtual tours and online viewing by creating the walk-through experience and capturing the full aerial view of the property, as well.
More: Digital business models are taking over retail and logistics
There are also effects on the more thought-processed side of real estate. AI chatbots are being utilised to assist buyers with their search for the best property deals for them. Blockchain technology is being used for the sake of real estate transactions’ transparency, speed, and security. Real estate agents are using predictive analytics to identify market trends or potential problems that can help them boost their sales and portfolios.
The real estate industry is shifting to digitalisation as further developments are made to the technology driving it. With the amount of innovations being introduced, it is important to stay on top of everything and to embrace the new norm of technological advancements. This way, real estate can be more efficient and accessible while catering to the demands of the market.
The Property Report editors wrote this article. For more information, email: [email protected].
Recommended
Breaking the glass ceiling: How PropertyGuru Group is raising the roof on diversity and empowering women in real estate
Its series of events reward female trailblazers for their valuable contributions to the industry
Asia after COVID: A story of uneven recovery and reinvention
Some countries were moving ahead pretty quickly, while others were lagging behind in their recovery
6 trendy spots to visit in Binh Duong, Vietnam
This prime gateway to Ho Chi Minh City is earning attention from property seekers eyeing great connections and deals
Time for adaptive change
The extent of future climate change largely depends on what actions we do or do not take