Reducing carbon footprint together one step at a time

Businesses should be able to provide people with sustainable solutions that are affordable

Carbon footprint reduction can lead to significant cost-efficient outcomes, cutting down unnecessary spending. WangAnQi/Shutterstock

We’ve been hearing for many years now about our contribution to climate change and our degradation of the environment. Fortunately, as awareness increases, governments, consumers, and businesses are shifting more focus into reducing their carbon footprint.  

One thing we should celebrate about today’s society is our growing demand for socially responsible businesses. As consumers become more environmentally conscious, this forces companies to make sustainability part of their corporate identity in order to persuade customers to support them. As stated in Open Access News, Nielson’s global survey revealed that four in five (81 percent) of consumers feel strongly that companies should be highly involved in helping the environment recover. Additionally, carbon footprint reduction can lead to significant cost-efficient outcomes, cutting down unnecessary spending.  

There are various steps businesses can take to reduce their carbon footprint. A huge part often lies in technology that can help businesses, big or small, to transition into environmentally friendly firms. One of the easiest solutions is to switch to renewable energy, and there are numerous online comparison websites currently available to help businesses compare tariffs and explore the best deals. Further, companies are encouraged to be more responsible in reducing waste and recycling materials. Technology comes in particularly handy, as tools like cloud computing allow less reliance on printing and physical record-keeping. On top of in-house practices, businesses should stimulate their employees to implement sustainability values into their everyday behaviours, such as how they commute to work. With the ongoing pandemic, work-from-home arrangements have been extremely helpful in reducing carbon emissions.  

Published in the ARES digital White Paper Vol. 1., Lars Svensson, sustainability & communications director at IKEA Southeast Asia, shares IKEA’s sustainability initiatives that cover the company’s whole value chain. IKEA focuses on improving everyday life through offering affordable solutions, understanding the notion that sustainability shouldn’t be a luxury.  

Read more of “Is sustainability a luxury not everyone can afford?” at   

Write to our editors at [email protected]. 


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